Redakai heads to CITV
22 March 2012
CITV will begin airing Redakai over the Easter holidays from 2nd April, every weekday morning at 8am. Karen Vermeulen, VP sales and co-production Zodiak Kids, who brokered the deal with CITV, comments: “We are delighted to have secured a terrestrial broadcast partner in the UK for Redakai, Conquer the Kairu. CITV, as a free TV platform, plays a key part in supporting the roll-out of Redakai’s brand strategy in the UK. I am sure this unique animation will be well-received on CITV in the UK as it has been in other territories, including the US.”
The satellite and free TV platforms set the stage for a comprehensive consumer product and toy plan in the UK, where Cartoon Network is the licensing agent and Spin Master hold the toy rights.
The first products to hit the shelves will be Spin Master’s Redakai trading card game, which uses Blast3D technology for 3D and animation effects. The initial launch phase will include extensive consumer sampling, TV advertising and print advertising in April and May to raise awareness, generate trial and recruit kids to the collectable trading card game.
Phil Hooper, marketing director of Spin Master UK commented, “We received an overwhelming response from retailers during London Toy Fair in January and everyone was very excited about the property and products. We were also delighted that the BTHA awarded the Redakai Starter Set with a “2012 Best New Toy Award” for the Pocket Money Toy category.”
The Redakai kids adventure series stars Ky, a 15-year-old student of ancient martial arts who embarks on an incredible quest to find the Kairu, a primordial alien energy force. Helped by his friends Maya and Boomer, Ky travels the globe looking for the Kairu to protect it from his extraterrestrial teenage opponents, with the hope that one day he will become the greatest Kairu warrior of them all – a Redakai.
Based on an original concept, Redakai is a co-production between Marathon Media Studios, part of Zodiak Kids, and Spin Master. Marathon Media hold the global TV and licensing rights excluding North America, which are held by Spin Master, along with all toy rights.