News

Virtual Piggy rebrands to ‘Oink’

Published on: December 13th, 2013

Virtual Piggy, the online payment method for children, has announced it has changed the name of its youth payments service to Oink.oink300

Oink is an award-winning technology that enables teens to manage, with parental supervision, their pocket money online, shop safely, and track budgets, thereby providing a ‘real world’ experience to enhance their financial management skills.

Oink is available online or via mobile devices and is 100% free to use. Oink will continue to employ Virtual Piggy’s award-winning privacy protection protocols, compliant with the Children’s Online Privacy Protection Act (COPPA).

Virtual Piggy acquired the domain name oink.com from entrepreneur and founder of DIGG Kevin Rose, who had previously used the name as an app for business-evaluation services.

Dr Jo Webber, CEO and founder of Oink and Virtual Piggy, said: “Oink is a more appealing brand for teens, and a logical extension of the Virtual Piggy concept while retaining the brand heritage of the Piggy. Our ‘Oink’ rebrand signals our teen focus on their mobile lifestyle with in-store payment options coming in 2014. Moreover, it’s critical to reach teenagers when you’re trying to impact financial literacy.”

The publicly-listed company name, Virtual Piggy, will continue, and the service will be known to consumers by the new brand name.

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