January 2013

Click on the image to view the digital version of the January 2013 issue

Regulars
09 From the publisher
10 News
13 From the editor
22 Industry Moves
27 Marketing World
33 Licensing World
38 Independent Survey
40 Indie viewpoint
43 Talking Shop
59 Viewpoint
226 Allegedly

Features
24 NPD Monthly column
Rory Partis looks at pricing and promotions in the UK toy market.
48 Retailer interview

John Baulch spoke to Duncan Grant of The Entertainer about the company’s overseas expansion plans.
50 Face-to-face
Shop Direct’s Andrea Gornall told Toy World about the company’s future and what toys mean to the business.
53 Fresh
New products from Magic Box, Flair, Jumbo, Panini, re:creation, Star Cutouts, Flying Gadgets, Topps, Sambro and Thinkway Toys.
67 Hot properties

Toy World takes a look at the key character licences to watch for in 2013.
98 Toy safety testing
Toy World examines the UK toy testing market and some of the recent developments in the Toy Safety Regulations.
102 Company profile
Paul Chandler, marketing manager Scalextric and Toy Market, spoke to Tom Roberts about Hornby’s steps to refocus on the core values of its offerings.
104 Company profile
Toy World spoke to Seth Bishop, marketing director of re:creation, to find out what 2013 holds for the company.
107 Nuremberg follow-up
Toy World takes another look at the Nuremberg Toy Fair 2013.
112 New York Toy Fair
Toy World previews the New York Toy Fair 2013.
224 Advertisers Index

BTHA Toy Fair 2013 preview

115 BTHA Toy Fair 2013 preview
Toy World takes a look at what to expect at the London Olympia Toy Fair 2013.
118 Exhibitor list
122 Maps
127 Exhibitor feedback
136 Toy Fair A-Z
Toy Fair profiles
136 Vivid – goes walking with dinosaurs.
138 Hornby – using their licence to thrill.
141 VTech – steaming into 2013.
149 re:creation – scoots off into the distance.
188 Drumond Park – giving a little sneak peek.
190 Flair – bringing TMNT to the UK toy market.
196 Spin Master – hogging all the air.
202 Character Options – laying the foundations for 2013.
209 Hasbro – new ideas on classic games.

Also available to read online is our Spring Fair Supplement: click here or on the image to view.

Click on the image above to read the Toy World 2013 Spring Fair Supplement online.

4 Introduction
We give an insight into what to expect at Spring Fair International 2013, including what’s new for this year’s show.
8 Floor plan and exhibitor list
The full list of all those who will be present and exhibiting at Spring Fair International 2013, and where to find them.
12 Exhibition feedback
We get the opinions of some of those at the Fair about what to expect for the toy trade in 2013.
16 Exhibitor profiles
Take a look at what each exhibitor is bringing to the table at this year’s Spring Fair International and 2013 in general.

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