News

LeapFrog announces children and technology survey findings

Published on: October 8th, 2013

A survey by LeapFrog UK has revealed that six in ten UK families allow their children to play with an adult smart phone or tablet device.LeapFrog300

The survey, commissioned by LeapFrog, reveals that a further 13% of parents provide children with required passwords to log in themselves.

Almost half (43%) of respondents say they recognise the educational value of technology in children’s lives, but with children often just a click away from chargeable or inappropriate content, more than a quarter of those parents (26%) admit they do not always have the time to supervise their child when using their technology and will not always be in the same room as they play with devices.

As rationale for the report, the OFT has revealed that 80 of the 100 top-grossing Android apps in the UK earlier this year were free to install but raised revenue through in-app purchases.

Chris Spalding, SVP and managing director EMEA/Australasia of LeapFrog UK, commented: “Whilst the OFT reports examines in-app purchasing in detail, in reality it also places a spotlight on the wider issue of child-safe technology as a whole. As smart phones and adult tablets become more prevalent in households with children, it is not just about incurring costs accidentally, but also about children potentially experiencing inappropriate content via the internet.”

Chris added: “We value the learning experiences that technology brings and, with our range of dedicated kids’ learning tablets, we offer parents the best tablet experience with more than 500 engaging and entertaining experiences, all of which have been approved by our learning experts. This gives parents peace of mind as they let their children independently discover, play and explore valuable web content.”

Janette Wallis, education expert, added: “With one in 10 children knowing passwords for adult smart phones or tablets at home, it is no surprise that this survey found that almost one in five parents have discovered their child at times, using their device without permission. These devices can be wonderfully educational and entertaining for children, but their Wi-Fi capabilities also mean that children can stray into inappropriate or adult areas online, especially if unsupervised. Parents can take simple measures to control their child’s tech experiences but don’t always know where to start – this is where brands within this sector could help.”

The LeapFrog survey also highlights that one in 10 parents have purchased a child-specific learning tablet, allowing them to reclaim their own devices from their children and limit online play dangers.

LeapFrog’s new LeapPad Ultra offers safe use of tech devices and online accessibility. The Wi-Fi-connected tablet has more than 500 interactive educational games, creativity apps, eBooks, videos, music and more, all designed or approved by LeapFrog’s team of learning experts. It also features a kid-safe web content experience, LeapSearch, created in partnership with Zui. LeapSearch is kid-ready out of the box and delivers an experience that parents can trust.

A seven-inch high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. LeapPad Ultra also features a sleek new look, a long-lasting rechargeable battery, and front and back cameras and video recorders plus 8GB of storage for photos, apps, videos and more.

LeapPad Ultra, already tipped by Argos, Hamleys and The Entertainer to be a bestseller this Christmas, is now available in major retailers nationwide. For more information, please click here.

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