News

Bigjigs starts Play Patrol recruitment drive

Published on: April 8th, 2014

After a successful year working with 12 families, Bigjigs Toys is on the search for more agents to join its Play Patrol blogger outreach programme.
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With Play Patrol in its second year, Bigjigs Toys is offering families with children aged 0-6 years old the chance to review their products on a monthly basis and share their experiences honestly on their personal blog.

The recruitment drive will consist of several rounds including an application form and a toy review, which will allow the Bigjigs panel to select their chosen Play Patrol agents. On top of a monthly product and mission, Play Patrol agents will receive a t-shirt, backpack and secret agent pack to assist them with their toy testing. Bigjigs also has a dedicated Play Patrol section on its blog which will link back to each successful agent’s reviews.

George Poole, marketing and PR coordinator for Bigjigs Toys, said: “Play Patrol formed a large part of our online marketing strategy last year, and by looking for new agents we are hoping to keep our audience engaged with new and relevant content. The scheme was a monumental success last year and we are very much looking forward to building upon that this year.”

An application form can be downloaded by clicking here.

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