The company has announced an exclusive manufacturing and marketing deal with Wombles Copyright Holdings, for the territories of UK, France, Benelux, Germany, Austria and Switzerland.
The famous characters, which first hit TV screens in the 70s, are making a major multi-media comeback involving a feature film, online games and a CGI TV series commencing later this year.
A full toy range will be launched in 2016 preceded by an early production introduction in Q4 15.
Mary Wood, marketing director at Vivid, said: “We are extremely excited to be working with Mike Batt and his company on The Wombles. Endorsed by families who remember the original phenomenon, The Wombles has a gender-neutral appeal with instant brand recognition. As well as the nostalgia behind the brand, the re-launch will target a new generation of fans, widening the appeal”
Mike Batt, chairman and CEO of WCH, added: “Vivid was our first choice for our master toy deal and we are delighted that they share our vision. We are aiming very high, in terms of quality, with the TV series and we are sure the toy range will be just as classy and delightful to a wide range of children.”